To give you plenty of ideas on how to promote your next event, we’ve put together 15 tips that are proven to work. Tackle them one by one and you’ll have a successful promotional strategy before you know it.
Get the Invitations out Early
If you want to market your event properly, you need to ensure that people know when it’s going to be held – on time. Getting the invitations out early isn’t a sign of over-confidence, it’s a necessity. Leave it too late, and you’ll find most of your guests are already booked. Get in there early to avoid disappointment and to ensure all the most important guests can make it.
Attract the Attention of Passersby with a Banner
Pull up banners to attract attention because they can be seen from far and wide. Go for something eye-catching that makes people stop and take notice. That way they’ll tell their friends, and before you know it, your guests will have turned into a free marketing department working for you even when your banner is well out of sight.
Generate Some Interest on Social Media
Everyone is on social media, so why isn’t your event? When you put it like that, it’s just common sense, isn’t it? Popping up in front of the eyes of the people you want to connect with is the best way to get the word out about your next big event. Make your campaign fun and engaging and they will come in droves.
Hand out Flyers in Town at Peak Times
Printing flyers and handing them out at peak times in town is still a great way to connect with people. You can be as high tech as you want, but there’s no substitute for someone placing an ad directly in your hand. They’re also far less likely to dismiss it like they would an online ad. Take the time to get your branding right and your flyers will really help drive people to your door.
Advertise at Similar Events Early in the Year
If you can find events similar to your own, and advertise there, you have two things on your side. You’re talking to an audience who has nothing better to do than hear you out, so to say. And you’re also preaching to the converted because they’ve already shown their interest in your niche. Take a little bit of time to look at what else is going on around you a few months in advance, and you’d be surprised at the ideas you come up with.
Create a Landing Page Where People Can Sign up for Updates
Keeping people up to speed is an important part of advertising your event. Things change, line ups get tweaked, and sometimes even venues will change. If you can direct people to a standalone landing page and ask them for their contact details, you’re really onto something. Not only can you keep them updated on any changes to your plans, you can also message them direct about any future events you’re planning.
Give Away a Few Tickets for Free in an Eye-Catching Way
There’s no harm in giving away a few free tickets if it generates a little bit of interest. Do it in a public setting or via a competition, and you’ll be able to drum up plenty of interest. It will make the tickets appear sought after and high value if people have to enter a competition to win them. It’s all about creating some demand for your supply when you think about it, or create a special offer page.
Create Urgency with Early Bird Discounts
Early bird discounts are a great way to create a little bit of urgency. Print the offer on a banner and display it in a prominent location where thousands of people will see it every day. Even though the day itself is a long way off, it will make people feel that they need to purchase tickets now otherwise they’ll be missing out.
Create a Memorable Tagline and Display it Prominently around Town
Banners and printed boards will really take things to the next level when you use them to display a memorable tag line or slogan. The perfect tag line is readily identifiable with your event and catchy enough that people will want to share it with their friends and colleagues. Do a good enough job and word of mouth referrals alone will sell out your event several times over.
Start an Email Marketing Campaign
You can use emails garnered from your landing page, as well as any emails from previous campaigns to do a little event promotion as well. Create a countdown sequence that reminds people that your event is edging ever closer. This will help create urgency and prompt people to check their diaries to make sure they save the date. And if you keep reminding them, they are not likely to forget they have already RSVP’d.
Use Direct Mail to Reach Interested Parties
You can also choose to send out snail mail, and direct it to your business partners, sponsors, long time clients. People have somewhat gotten used to the fact that email is for news, and snail mail for bills, so why not shake things up a bit and knock on their mailboxes in real life.
Advertise in Print Media
If you are doing a very local event, advertising in a local paper can be a good way to go. This method can often reach the eyes of audiences whom you have previously missed. Because believe it or not, people still read newspapers, especially local editions. A clever ad in a niche paper will let those who might be interested in attending know you are hosting an event.
Spread the Word through Podcasts
Appearing as a guest on a niche podcast is a great way to let audiences know just what you are planning. With the rise in podcast listeners still increasing, you will surely be able to find a few that would be happy to host you, and help you spread the word around. You can even offer a few tickets up for grabs.
Have a Brand Ambassador Spread the Word for You
If you are doing a large-scale event, finding a brand ambassador (or an event ambassador) to market the event can be a good avenue to pursue. Make sure this person is already familiar with your work and can easily reach your desired audience. Selecting a random person is not likely to resonate with the right crowds, and it might backfire.
Helpful read: Exhibition Checklist
Utilize the Power of Storytelling
Finally, bear in mind that people connect well with brands whose stories they can relate to. If you try to weave a story around both your brand and the event you are hosting, you might be surprised how many people flock to it and spread the word about it. After all, if they appreciate what you do, they will very likely want to share in it.