When you come to design a business banner, there are all sorts of things that you need to consider. To give you a helping hand and a nudge in the right direction, we’ve put together some handy hints and tips. That way, you can work through them one by one to ensure you’ll be more than happy with the finished product. Let’s start with logos.
Make Your Logo Nice and Prominent: Don’t Hide it in the Corner
Your logo isn’t just a part of your brand, it’s the centrepiece. If you hide it away in a corner, it won’t be seen. And if it doesn’t get seen, chances are that people who see your banner won’t connect it with your brand. Put your logo centre stage so that it’s clear who you are, and what you have to offer.
The specific placing and size will depend on the amount of text you have, but putting it at the top is a classic way to ensure it gets seen. You’ll also want to make sure you use a high definition file when creating the banner design. Whilst something may look passable on a computer screen, will it look as good when it’s blown up hundreds of times? Use the highest definition available, so that you never run into these kinds of issues.
Choose a Background Colour that Works in All Light Levels
This doesn’t just apply to background colours, but all colours really. Imagine some intricate detailing in a light yellow. It probably looks great on a backlit PC screen where you can pick out all of the fine details. But what about when it’s catching the sun at midday as people drive by?
Of course they’re not going to be able to make out what’s going on. If you’re ever in doubt as to which colour to use for your pull up banner, opt for bold contrasts that can be seen all day long. That way you know that passersby will be able to instantly see what you’re offering.
Remember That it Needs to be Readable from a Distance: Choose Your Fonts Wisely
If you want your banner to advertise your business and get you those all-important leads, then make sure it’s readable. This may sound like common sense that no one needs to be told, but it’s amazing how many businesses forget that their banners need to be easily readable from across the street.
Choose fonts that can be easily read, aren’t overly elaborate, and look good when printed in bold. That way you’ll be able to get your message out there and your business will reap the rewards of the thought you’ve put into the design.
A Banner Might be Big Enough for an Essay, But it Doesn’t Need One
Making sure your banner conveys the right information, and allowing it to convey everything you can think of are two very different things. Too many banners look like essays, are peppered with bullet points, and have half a dozen slogans and tag lines.
Keep things simple with a logo and a few well-chosen words. You want it to be readable in just a couple of seconds, so that you can attract the attention of passersby easily. If you have too much text on there, it won’t just put people off, it’ll also spoil the aesthetic of the banner itself. Text is one of those things where the rule that less is more very much applies.
Opt For a Tagline Rather Than Loads of Complex Bullet Points
A tagline is a great way to get your point across because it’s memorable, succinct, and can be tied in with the ethos of your brand. You may already have one, or you may need a new one if you’re rebranding or launching into a new promotion.
If you start off with half a dozen bullet points, that’s certainly not a disaster — it means you have a clear idea of what it is that you want to advertise. Avoid the temptation to stick them on the banner though. Take the time to boil them down into a memorable phrase and you’ll be far happier with the end results.
Will Your Images Translate Well to Print?
Always bear in mind that printed banners are a very different medium to your PC monitor or printer paper. If you want to include a detailed image, then make sure you consult a professional prior to ordering. They will be able to tell you which file formats and resolutions to use for the best results, as well as giving you a much better idea of what colour contrasts you can expect on the finished article.
You may feel like you don’t have time for this final point as you have deadlines looming, but spending just a few minutes checking with someone with experience is far better than unfurling a banner you’re not happy with and then having to change it at the last minute.