When you want to put your brand in front of the eyes of the people that you want to do business with, it pays to spend time and money on your promotional materials. With so many options available, and so many different functions to attend, it can be hard to know where to start.
To give you plenty of food for thought, we’re going to take a look at 7 pieces of branding that you need to invest in sooner rather than later. That way, you’ll have everything you need to develop a successful long term strategy.
The business card is alive and well in the age of the smartphone, and for good reason. Reaching for your phone and trying to swap email addresses is never going to be as slick and effortless as swapping cards with a quick handshake. Business cards are also seen as more valuable than an electronic engagement, because they’re a tangible item that the other party has gone out of their way to give you. Take the time to design an eye-catching and clear card, and you’ll reap the rewards as you develop a whole new network of contacts.
Company Polo Shirts
If you’re attending an event or trade show, it’s really important that your team presents a united front. A great way of doing this is to go with the smart casual approach that the company polo shirt route offers you. Not only will they ensure uniformity amongst your team, they’ll also make it really obvious to passersby who they need to speak to for more details. Ideal if you want to return home with a book full of orders and a long list of new contacts to touch base with on Monday morning.
Catalogues and Brochures
Having print materials ready and waiting is really important if you want to catch the eye. They’re not only a great idea for stands and exhibitions; you can also leave them in your own reception area. This will allow important visitors and suppliers to browse what you have in more detail at their leisure. By offering them the chance to take away some material and look at it, you’re automatically expanding the reach of your brand and its products.
Branded Exhibition Stands
Branding your exhibition stand is the best way to stand out at a major conference. The exhibition hall will be packed with different stands and brands, so you need to ensure that you make the smart decisions which will put you front and centre. Opt for colours that work with the core of your brand’s identity, and don’t make your visuals overly wordy. Images are processed 60,000 times quicker than words, so try and create something that will turn the heads of passersby when seen out of the corner of their eye.
Banners and Temporary Signage
A pull up banner is a great way to catch the eye, and it gives you the option to deploy it in a number of different locations. Stick to your brand’s core colours, and remember to position your logo prominently. What looks great on a computer screen when you’ve spent half an hour discussing it may well look and feel totally different to someone walking past who glances at it momentarily. Take the time to come up with something memorable and eye-catching, and you’ll be able to project your brand far further than before.
You also have the option of making your banners seasonal. This will allow you to tap into particular surges in demand throughout the year. Ideal if you want to be able to show the human side of your business whilst increasing your sales.
Flags with Your Logo on Them
Following on from banners, you have flags — a great choice when it comes to outdoor marketing. The handy thing about them is that they move freely in the wind and naturally attract the attention of your target audience. Whilst you don’t want to overdo it, there are plenty of ways that you can use flags to line the side of your stand, building, or premises. This will create a wall of branding that you can then use to market and advertise just about anything.
Fact Sheets and Executive Summaries
The final thing that you’ll want to consider is how to best get across all of the fine details of your products and services. Catalogues and brochures are great, but there’s also plenty of room for branded executive summaries. If you want to be able to boil down your offer into a single side of paper, use visual aids, bullet points, and comparison tables.
That way you’ll have everything you need to be able to give your customers a full tour of the various features in just a couple of minutes. Ideal for turning browsers into buyers, and buyers into repeat customers.