Why You Need Corporate Identity Flags and Banners
Corporate banners are printed banners, flags and signs that carry your logo and brand colours. You use them to mark your premises for the long term and to brand your reception, events and seasonal promotions. Which piece you need depends on where it will go and how long it has to last. Here's what we'd usually recommend for each common spot.
| Where | Best Printroom product | Note |
|---|---|---|
| Flag pole outside the office | Corporate flags | Single sided only, in 3 x 5ft or 4 x 6ft |
| Shop front or pavement | Feather flags or A-frame pavement signs | Choose a base that suits the surface |
| Forecourt seen from the road | Oversized flags | 1100mm x 4000mm graphic on a 5m pole |
| Building front or railing | PVC banners or mesh banners | Use mesh on exposed, windy fronts |
| Reception | Pull up banners or a stretch fabric wall | Indoor use; the fabric can be swapped later |
| Events and trade shows | Teardrop flags | Stay taut with no wind, so they suit indoor halls |
| Vehicles | Magnetic signs for vans and cars | Removable, so they come off for personal use |
Flags for a corporate flag pole
If your office, hotel or business park already has a vertical flag pole, a corporate flag is the simplest permanent branding you can buy. We print them by dye sublimation on 95% translucent polyester, in 3 x 5ft or 4 x 6ft. They come strung for the pole, or hemmed with eyelets, and you can wash them when the city grime builds up.
Because the fabric is translucent, the design shows through on the back as a mirror image. Our advice is to keep the logo bold and simple, and to think about which side most people will see as they arrive. That side is where your flag needs to read correctly. If you'd like a classic flag that can also hang as a banner, traditional flags come in 5 x 3ft with a flag pole finish or 6 x 4ft as a banner flag.
Shop front flags and pavement signs
Outside a shop or café, you want something tall that moves and catches people's eye as they walk or drive past. Feather flags do this best. They come in 2.3m, 3.3m or 4.5m and stand on flexible fibreglass poles. A water base comes as standard, with a cross base for hard indoor floors or a ground spike for grass. Pick the base to suit the ground your flag will stand on, not the flag.
In a sheltered doorway with little wind, feather flags can hang limp. There we'd choose teardrop flags, whose curved pole keeps the fabric taut, or rectangle banner flags, which stand 2.5m tall on an aluminium pole that holds the flag open. At eye level, pair the flag with an A-frame or a pavement swing sign. Both are double sided, and you can change the poster yourself when the offer changes.
Banners and signs for building fronts and long-term use
For a building front, railing or fence, a PVC banner is the workhorse. It is laminated and waterproof, printed full colour at any size, with eyelets as standard and pole pockets as an option. On scaffolding or an exposed front, which describes a fair few Irish sites in winter, mesh lets the wind through so the banner doesn't act like a sail. PVC-free banners are the eco alternative. Banners are easy to swap, so you can run seasonal messages and then change them, for example with Christmas banners and flags in December.
If you want something that will stay up for years, use a rigid sign. Diabond signs are aluminium composite, laminated in matt or gloss, up to 10ft x 5ft, and give a flat, lasting finish for shopfront business signage or reception panels. Foamex boards are lighter and work indoors or out, while corriboard signs suit short to medium-term jobs. You can see the whole printed boards range and our business signs page for more options.
Branding a reception or office
Your reception is the first room clients see, so it should look as much like your brand as your website does. A pull up banner is the quick option, and it moves into a meeting room or out to an event when you need it. Hanging banners suit high ceilings and atriums. They come single or double sided, with eyelets or pole pockets.
For a permanent brand wall, we'd go with the stretch fabric wall system. Printed fabric is tensioned over an aluminium frame, and when your brand or your message changes you replace the fabric rather than the whole wall. If you're opening a new office, our guide to branding materials for a new business covers what to order first.
Flags and banners on an event stand
At an RDS trade show, many of the stands around yours will be the same size, so your back wall alone won't get you noticed. A couple of large flags either side of your stand add height and movement. People can see them from further away than an eye-level sign, even when the rest of your stand is hidden behind other stands. Indoors there's no breeze, so teardrop or rectangle flags hold their shape better than feather flags. Our guide on how to choose a banner goes through the rest of the stand.
Keeping your branding consistent across every piece
A flag that's slightly the wrong red next to a banner in the right one looks careless, so give us the same files for everything. That means your logo as a vector file if you have one, Pantone or CMYK colour references, and artwork sized to the product as a high-resolution, print-ready PDF. We check every file before printing and send you a proof to approve. We match brand colours closely, and if a colour is critical we recommend proofing it first. If you don't have artwork, our banner and flag design service can set up everything from your logo and brand colours. There may be a small charge depending on the artwork, and we always quote before we start (see our FAQs). For layout tips, read what to consider when designing a business banner.
FAQs
What's the difference between corporate banners and signs?
Banners are flexible, light and easy to change, so they suit promotions, events and seasonal messages. Signs are rigid boards that last longer and give a flat, permanent finish. From us, that means PVC, mesh or PVC-free banners on one side, and Diabond, Foamex or corriboard signs on the other.
Which shop front flags should I use?
Put a feather, teardrop or rectangle flag on a base outside your door. Before you put anything on a public footpath, check with your local council and the property owner, and leave a clear path for pedestrians. Bring feather and teardrop flags in during storms, and roll them for storage rather than folding them.
What are corporate banners?
Corporate banners are any printed banners that carry your logo and brand colours. The main types are PVC and mesh banners for outdoor use, pull up banners for reception areas and events, and hanging banners for ceilings and atriums.
Can corporate flags be printed double sided?
No. Corporate flags are single sided, and the reverse shows a mirror image. If you need both sides to read correctly, feather and teardrop flags come double sided with a block-out layer.
How quickly can you deliver?
Next-day delivery is available on many orders, and we produce and deliver most orders within a working week. We deliver across Dublin and nationwide.
Get a quote for corporate flags and banners
Tell us where your branding needs to go and we'll suggest the right flags, banners and signs for it. Contact us for a quote.