Choosing your banner design is one of the key things that you need to do in the run up to your next big event. There are so many different options out there, which often makes getting started the hardest part. To give you a push in the right direction, we’re going to take a look at everything that goes into designing a winning banner. That way, you’ll be able to come up with something that puts your brand centre stage at your next event.
Have an Image of the Venue in Mind
You need to create something which is in-keeping with the style and nature of the venue that your next event will be taking place at. There’s nothing more detrimental to your brand than unintentionally conveying a message that you go against the grain for the sake of it. Take the time to understand the setting that your banner will be placed in, and it’ll be clear how to tread the fine line between being overshadowed or being too overt.
Use Colours That Resonate With Your Core Branding
Your core branding is the visual heartbeat of your business, so why do away with it when you try and showcase yourself? Too many businesses try and reinvent themselves at conferences so they might appear different, but this is the worst thing you can do from a branding perspective. The whole point of your pull up banner is to project your brand to a wider audience so that you can continue to grow.
Use your core colours as the background colour and you can then weave your banner into the rest of your promotional content. That way you won’t be left with a mix and match look that will just confuse your customers.
Use an Easy to Read Font that Will Stand out From the Other Side of the Hall
Making a font choice which is overly elaborate and artistic is a mistake that happens all too often in the world of banner design. There’s nothing more disappointing than seeing your banner hung up for the first time, only to be asked straightaway what it’s actually saying.
Go with simple bold fonts in either white or black if you want the wording to be nice and clear. There’s a reason that big businesses tend to stick to what appears on the surface to be rather unadventurous typefaces.
Use Text Sparingly By Being Concise and Precise
If you want to get your message across, make sure your banner doesn’t turn into an essay. As a reader, there’s nothing more off-putting than having to stand and read a banner for 30 seconds to find out what it’s on about. Take your core message, boil it down, and focus on 2 key points at most.
If you do that, you’ll be able to create a catchy and memorable line of text that tells your audience everything you want them to know.
Make Your Logo Prominent so that People can See who’s Talking to Them
Whilst it’s common sense to you that your business is the one behind the banner, it won’t be instantly apparent to everyone who sees it. This may sound like a bit of a problem, but it’s what your logo is for.
Keeping your logo small and tucked away in one of the bottom corners isn’t the way to go about things. It may look big on a screen, but remember the distance from which your banner is intended to be viewed. Make your logo one of the central points of your banner, and you’ll be able to put your brand front and centre when it matters. Getting your customers to connect the offer they’re reading about with the brand behind it is half the battle, so make sure you deploy your logo the right way.
Remember: What Looks Great on a Screen May Look Very Different When Blown Up
This point follows on naturally from the first. You want to make sure that the proportions of your banner allow it to be easily read from a distance. A great way to do this is to create a scaled print out, and stand the right fraction of the total distance away to maintain the same ratio between banner size and distance. By giving you a clear demonstration of how your banner will look, this approach will allow you to make some priceless tweaks and adjustments.
Get Your Dimensions Right for the Task at Hand
If your banner is too small no one will see it. If you make it too large, you’ll have nowhere to hang it. Make sure you know the details of where you intend to use it so that you can cut it to the correct size. It sounds like common sense, but you’d be amazed at the number of times that people get this bit all wrong.