No exhibition, promotion, gathering, outdoor fair, conference or trade show, can go down without a banner. Picking the ideal banner design for your business can be a daunting, but quite rewarding challenge. A well-chosen design will keep prospect engaged.

However, not all designs work universally well for all purposes. For the banner to be most efficient, you must keep a few things in mind when choosing it. Let’s get the ball rolling.

Distance and Visibility

A banner’s success largely depends on where you use it. So, let’s say you already have a catchy CTA and you want to use your banners outdoors, or just in a big place. When you want to place a message at the forefront of prospects’ minds, size matters.

Ideally, you’d want your sign to be big and bold. An entrance to an outdoor venue is a perfect place to put a huge, double-sided banner. That way, it won’t leave the sight of the visitors. But circumstances are not always ideal, and they vary greatly.

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How big a banner do you need for people to see it clearly? Consider where the viewers will stand in relation to your sign. If there are many obstacles that will get in the way, consider going for a design that you can place higher up, such as on a pole. That way, you’ll ensure everyone will see it.

In a hectic environment, where there is a lot of foot and vehicle traffic, a single sign might not do the trick. The viewer cannot or will not linger around to examine your sign.

As for foot traffic, placing more, smaller banners in sequence along the walkway would work better. For one time events, it’s best to use portable banners that you can easily install along the walkway, and that can easily be removed afterwards.

If you’d like to install them permanently, go for the ones that can be fixed to the wall or fence. You’ll still be able to move them around if necessary, but they are durable enough in case they need to stay there for a while. If there is other competing signage around yours, make sure yours is big enough to stand out.

When it comes to vehicle traffic, the faster the traffic, the bigger one you need. In that case, there’s a big chance you’ll need to tie the banner to a fence panel, so make sure to size it accordingly.

You will want to choose a font that is readable from any angle and range, since most signage is meant to be viewed from a distance. Generally, it’s best to use fonts such as Arial or Helvetica. To test the font out, type a message on a monitor, take a few steps back, and see how it looks.


Making people notice your signage is challenging. Especially if it’s out of their direct line of sight. Using banners with contrasting, bright colours is a great way of stealing people’s attention. Use colourful banners that will stand out from competing signage, as well as from the background.

However, when using bright colours, you must take the environment into account. If it’s too sunny, or the place it lit a bit too well, viewers might not be able to see your message clearly. In such cases, opt for a simple colour scheme, like white on a dark background.

think outside the box

Customer Base

Colours have a significant impact on the human psyche. They carry numerous meanings and can influence moods and decisions. You mustn’t neglect cultural and local associations as well.

Let’s say you are advertising in a major football town. You wouldn’t want to use the colours of their main rival. Perhaps there’s another company in your area that’s associated with a particular colour scheme. If that’s the case, make sure your message won’t be confused with theirs.

Consider some colour associations that are specific to your target prospects. It could help you eliminate some hues from the colour pallet.

The Mood

Yellow and red are both stimulating. They draw attention to important info, but you have to use them judiciously. If you want to communicate trust and stability, blue would be your best option. Green is associated with wealth, health, and freshness.

Purple spells luxury. White is clean and modern, while black is traditional and formal. Grey and brown can stabilize the effect of other colours.

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Exhibitions, craft markets, trade shows are places where prospects want to learn about what you do. Which means you won’t have to focus on grabbing their attention as much, but you’ll still have to persuade them.

Again, you’d want to use a wide pull up banner in this case. You can easily place it anywhere you want, relocate it if necessary, and use it every time you do promotions at such events. However, you won’t be just spreading awareness of your business this time.

Because of that, not just any portable banner will do. You need a banner that can impart a bit more information than just a simple CTA or a catchy phrase. After all, prospects are there to find out more about you and what you can do for them. So, the banner should be able to fit all the essential information about your business, benefits of your product or service, contact details, etc.

Outdoor banners need to be durable. Indoor banners or banners designed for events don’t have to be able to handle tough elements. When it comes to durability, shape and size doesn’t matter that much. What matters is the material.

But, if you are looking for a more permanent solution, you need to consider the weather conditions. If you want to place a banner in a particularly windy area, you’d want one that’s made of light, perforated material. They also do well in areas with lots of sunlight and are easy to handle.

If the area isn’t as windy, it’s best to go for a heavier material. In this case, the heavier the banner, the more durable it is.

Now that you know what kind of banner you need, give us a call and let’s work the details out!