The next Amgen Irish Open runs from 1 to 4 July 2027 at The K Club in Straffan, Co. Kildare, after the DP World Tour confirmed the move in its 2027 global tournament schedule announcement (DP World Tour). If your business is involved as a partner, sponsor, hospitality host or supplier, or you simply trade near the host venue, that date is your production deadline working backwards. This checklist covers what to plan, what to print and when to order it, based on what actually holds up outdoors at an Irish championship venue in July.

When and where is the next Irish Open?

Summary: the tournament returns to The K Club, Straffan, Co. Kildare from 1 to 4 July 2027. The 2026 edition was played at Trump International Golf Links, Doonbeg, Co. Clare in September, so anyone planning from the 2026 arrangements needs to reset both the county and the season.

Detail	What we know
Event	Amgen Irish Open, a DP World Tour event
Next edition	1 to 4 July 2027
Venue	The K Club, Straffan, Co. Kildare
Previous edition	10 to 13 September 2026, Trump International Golf Links, Doonbeg, Co. Clare
Gate times and daily schedule	Published by the organisers closer to the event on the official tickets and packages pages
Tickets and hospitality	Sold through the official DP World Tour tickets page for the relevant year

The season shift matters more than it sounds. A September tournament on the Clare coast is a wind and rain planning exercise. Early July in north Kildare is a longer day, a warmer evening and a real chance of strong sun on white fabric, though a wet week is never off the table. Both scenarios point the same way on materials, just for different reasons.

Check daily opening hours, car parking and access arrangements on the official tickets and packages pages once the 2027 versions go live. Those details change with the venue, so check them before you brief your staff.

How can a business get involved with the Irish Open?

Summary: there is no published open exhibition or trade stand route at the Irish Open. Businesses take part through partnership, sponsorship, hospitality or a supplier relationship arranged directly with the tournament organisers, and local businesses near the venue build their own activity around the week.

This is worth saying plainly, because a lot of event planning starts with the assumption that a stand can simply be booked. At a DP World Tour event, commercial presence sits inside agreements with the tournament, and anything you put on site has to be approved through that route. The practical first step is a conversation with the organisers, not a print order.

Partnership or sponsorship. Contact the tournament organisers directly to ask what commercial packages exist for the 2027 edition and what branding rights come with each.
Hospitality. The tournament sells hospitality packages, with options such as Ticket+ and Green on 18 offered in recent years. Contact details sit on the official tickets pages.
Supplier or service partner. Businesses supplying the event itself often gain a legitimate branded presence as part of the arrangement.
Local business activation. Hotels, restaurants, garages, garden centres and retailers within reach of Straffan have a week of extra traffic to work with, using their own premises, forecourts and vehicles.

For that last group, the branding job is entirely under your own control and nobody needs to approve it. Frontage signage, forecourt flags, window graphics and a tidy welcome area do more for a passing golf crowd than anything you could buy inside the ropes. Keep it consistent with the rest of your brand rather than treating it as a one week stunt. Our guide to keeping branding consistent across displays covers how to hold colour and layout together across very different formats.

One planning note for anyone approaching the organisers: ask early about height limits, fixing methods and artwork approval. Ask specifically whether ground stakes, drilled fixings or weighted bases are permitted, because the answer shapes which display systems you can use. Knowing the rule before you design saves a rushed reprint in late June.

What branding works at a golf tournament?

Summary: height, movement and weather tolerance win outdoors, while hospitality spaces reward fabric, lighting and finished detail. The mix that works is a small number of tall, well-placed pieces rather than lots of small signage scattered about.

Golf crowds move in waves. They walk long distances between holes, they queue, they gather at food and drink points and they stop dead when play is in front of them. Your branding needs to work at three distances: seen from across a fairway, read from the walkway, and engaged with at arm's length.

Outdoor branding that survives an Irish week

Flags are one of the most visible ways to brand an outdoor space, which is why they are so common at golf events. Feather flags hold their shape in a breeze and stay readable while they move, unlike rectangular banners that flap and fold. Order a few rather than one, set at varied positions, and keep the artwork to a logo and one short line. Anything more is lost at distance.

Large fabric backdrops and perimeter graphics need to handle wind loading. Mesh banners let air pass through the print instead of catching it like a sail, which makes them the sensible choice for any large panel on an exposed line. Solid PVC is fine on sheltered runs, hoardings and fenced boundaries where the panel is fully supported.

Where you need shelter as well as branding, a printed gazebo earns its place twice over: it keeps staff, stock and laptops dry, and the roof and valance panels are visible from further away than any table display. Ballast every leg properly. Built in weights are a starting point, not a plan.

Hospitality and indoor branding

Inside a marquee or suite, the standard drops fast if the furniture is bare. Printed tablecloths turn hired trestles into branded surfaces and cost far less than another display panel. Tension fabric walls section a large space into smaller, quieter areas for actual conversations, and they pack down small enough to reuse at the next client day. Illuminated displays come into their own as the evening draws in and hospitality areas fill up, because people gather where the light is.

Wayfinding and staff visibility

Directional signage is easy to overlook at a large outdoor event. If guests cannot find your hospitality entrance, the rest of the budget is wasted. Keep wayfinding simple: your mark, an arrow, and a name people already recognise from their invitation.

Branding element	Best for	Indoor or outdoor	Watch out for
Feather and teardrop flags	Visibility over crowds, marking an entrance	Outdoor	Height restrictions and sight lines to the course
Mesh banners	Large perimeter and fence panels	Outdoor	Needs a fixed line or frame to tension against
Printed gazebos	Shelter plus branding, sampling points	Outdoor	Ballast on every leg, no exceptions
Printed tablecloths and runners	Hospitality tables, registration desks	Both	Order to the actual table size, not the assumed one
Tension fabric walls	Photo backdrops, zoning a marquee	Indoor	Solid colours photograph better than fine gradients
Illuminated displays	Evening hospitality, focal points	Indoor	Power access and careful transport
Lanyards	Staff identification, guest access	Both	Confirm access colours with organisers first

A word on materials and responsibility, because many corporate buyers now ask about it. PVC free banners, recycled fabric table linen and rPET lanyards match the performance of conventional options closely enough that the choice is mostly about procurement policy and disposal. Our eco friendly range covers the alternatives across displays, banners and accessories, and it gives you something concrete to put in a post event report rather than a vague claim.

What should you plan and order, and when?

Summary: work backwards from Thursday 1 July 2027. The approvals and artwork stages take longer than the printing, so the dates that matter most are the early ones. Confirm the schedule against the official tournament schedule before you lock anything in.

Timing	What to do	Why it matters
Six months out (January 2027)	Contact the organisers about partnership, sponsorship or hospitality. Agree the commercial basis of your presence.	Commercial and hospitality conversations take time, so an early start leaves room to plan.
Four months out (March 2027)	Confirm branding rights, permitted locations, height limits, fixing methods and any co-branding hierarchy.	Every design decision downstream depends on these constraints.
Three months out (April 2027)	Brief the design. Set the guest list for any hospitality. Book accommodation near Straffan for the team.	Rooms near the venue can be in demand during tournament week.
Ten weeks out	Submit artwork for organiser approval where required. Get print ready files finalised.	Approval rounds can add delay, so leave room for them.
Eight weeks out	Order large format items: flags, mesh panels, gazebos, fabric walls, illuminated displays.	Hardware, frames and fabric printing need the longest lead time.
Six weeks out	Order hospitality items: tablecloths, runners, lanyards, wayfinding boards.	Final guest numbers are usually settled by now.
Four weeks out	Dry build everything. Photograph the layout. Check every graphic for typos and dated references.	A dry build finds the missing pole, not the day before the event.
Two weeks out	Confirm delivery and access slots in writing. Brief staff on timings, dress code and lead capture.	Vehicle access at championship venues is tightly controlled.
Tournament week	Set up to the agreed schedule. Keep a weather kit and spare fixings on site.	Conditions in Kildare in July can change within the hour.
Within 48 hours after	Contact every warm lead. Log costs against outcomes.	Event leads go cold quickly.

Two additions to that table are worth making explicitly. First, order a small quantity of spare graphics for anything in a high wear position, because a scuffed panel on Sunday undoes a week of careful presentation. Second, build in a fallback: modular systems that a small team can take down quickly are far better company in a sudden squall than an elaborate structure that needs a crew.

If you are asking us to quote, send the dimensions, the quantity, the location type (exposed, sheltered, indoor) and your in hands date. We quote per job rather than from a list, so the more of that detail we have, the tighter the price and the lead time.

How do you make the most of hospitality and client days?

Summary: hospitality at the Irish Open is bought from the tournament, but the value comes from what you do around it. Treat the day as a structured meeting with a golf tournament attached, not a day out with a logo on the table.

The tournament sells hospitality packages, with options offered in recent years including Ticket+ and Green on 18. Contact details are on the official tickets and packages pages, and the organisers are the only reliable source on what each package includes for 2027.

Once the package is booked, the preparation is yours:

Invite with intent. A smaller list of people who matter beats a full table of whoever said yes first. Pair each guest with the colleague who should be talking to them.
Send a proper joining brief. Arrival times, parking, what to wear, where to meet, who to ask for. Guests who arrive flustered take an hour to settle.
Brand the space, not the people. A branded table setting, a tidy welcome sign and a clean backdrop read as professional. Wall to wall logos read as a trade fair, and that is the wrong register for a tournament.
Give people something to take away. Branded lanyards and access accessories stay on all day and travel the venue with your guests.
Plan the follow up before you go. Agree who contacts whom on the Monday. Two days after the event, the conversation is still warm. Two weeks after, it is a cold call.

Local businesses can run a parallel version of this without any tournament involvement at all. A hotel near Straffan can host its own client breakfast during tournament week. A restaurant can put a branded pavement sign and a flag outside and extend its hours. The audience is already in the area, and you are competing for their evening rather than their afternoon.

Measure it honestly afterwards. Count the meetings that came out of the week, the opportunities logged and the total cost including print, staffing and accommodation. That number is what tells you whether to come back in 2028, and it is a far more useful figure than a crowd estimate.

Frequently asked questions

What is the Irish Open dress code?

For spectators, the tournament recommends casual golf wear with appropriate footwear, and metal spikes are not permitted, according to the official spectator FAQs. For staff working a hospitality day, smart casual is the safe standard: a branded polo or shirt, neat trousers and shoes that will survive wet grass. Check the current year's FAQs before you brief the team, and note that hospitality areas may carry their own requirements.

When and where is the 2027 Irish Open?

The Amgen Irish Open is scheduled for 1 to 4 July 2027 at The K Club in Straffan, Co. Kildare, as confirmed in the DP World Tour's 2027 schedule announcement. The 2026 edition was held at Trump International Golf Links, Doonbeg, Co. Clare. Daily opening hours and access arrangements for 2027 will be published by the organisers on the official event pages.

How do I get my business involved with the Irish Open?

Contact the tournament organisers directly. Commercial involvement runs through partnership, sponsorship, hospitality or supplier agreements, and any branding on site has to be agreed through that route. There is no published open booking process for an exhibition or trade stand, so treat any plan that assumes one as unconfirmed until the organisers say otherwise.

What kind of flag works best at a golf tournament?

Shaped flags that hold their form in wind work better than rectangular banners, which flap and become unreadable. Feather and teardrop shapes stay legible while they move, and a set at varied positions reads better than one tall flag on its own. Our branded flags range covers a range of flag shapes, with bases to suit the surface you are on.

What about the weather in Kildare in July?

Plan for both bright sun and heavy rain in the same four days. In practice that means weather resistant graphics rather than paper based signage, ballast on every freestanding item, mesh for any large exposed panel, and a covered space where staff and equipment can shelter. Keep a weather kit on site: spare ballast, heavy duty cable ties, cloths and a set of replacement graphics for your most visible position.

Can I reuse the displays after the tournament?

Most of it, yes, if you design for it. Keep event specific dates and messages on interchangeable graphic panels and leave the frames, bases and hardware generic. Fabric walls, flag poles, gazebo frames and counters all carry over to golf days, open days and exhibitions, and swapping a printed panel costs a fraction of a new system.

Ready to brand your Irish Open presence?

Printroom has over 20 years' experience in large-format print and display, and we can help you choose materials that suit an exposed outdoor site as well as an indoor hospitality space. Send us your sizes, quantities and in hands date and we will quote per job, with production and delivery timed to your setup slot.

Tell us where each item goes: exposed, sheltered or indoor.
Send your artwork or ask us to design it, and we will proof before anything prints.
Get your order in by early May 2027 for a comfortable run at a 1 July setup.

Get in touch for a quote and we will work back from your date.

The Complete Irish Open Stand Checklist: Your Guide to Golf Tournament Exhibitor Success